Know All about Ashwagandha, Why Only a Standardized Root Extract?

Lowers stress and anxiety, boosts energy and immunity, results in a balanced sleep cycle, increased endurance, and muscle growth. Is it true that Ashwagandha has so many benefits? Is there any scientific evidence to prove it? 

Rooted in ancient history and validated by modern science, Ashwagandha is known as one of the safest yet most wide spectrum herbs. With increasing lifestyle diseases and further stretched by ongoing pandemic, there is a sudden surge in consumers' attention towards authentic, effective botanicals, especially Ashwagandha, Vitamin C, Vitamin D & Zinc for immunity, physical health, and mental wellness. The Best Ashwagandha Capsules are known for their amazing benefits including revitalizing and nourishing properties. In this article, we will focus mainly on Ashwagandha as the title suggests. 

Ashwagandha (Withania somnifera, Indian Ginseng) is one of the most sought-after health ingredients or Rasayana (rejuvenator) across the world and even in traditional Ayurveda. With over 3,000 years of secure usage, possibly no botanical exemplifies this greater than Ashwagandha root. Known as the ‘Prince of Herbs’ amongst practitioners of conventional Ayurvedic medicine, its roots are used for inner consumption while leaves are best for topical use.

Growth of Root Ashwagandha in Botanical

The botanical factor noticed the third-maximum income growth (45.2%) withinside the US mainstream product channel in 2019, and this rose to a tremendous 3995% growth in 2020 in the sleep-help dietary supplements category, in keeping with SPINS data. A similar increase has been witnessed in other countries including India.

So which part of Ashwagandha is good and in what dosage format and frequency?

Most of us are confused about this. It is natural. Coming straight to the point- if it is Ashwagandha, it has to be root, not the leaves and other aerial parts. It is crucial to unlocking the active molecules and concrete health benefits of this powerful plant. So, when you buy Ashwagandha, do check if its ingredient mentions Root Powder/Extract! The sharp rise in demand has squeezed materials and caused a few organizations to blend roots with leaves and hence it has become even more important to check ingredients and if possible, look for standardized extracts with a minimum of 2-5% Withanolides as that confirms good quality even if it’s slightly expensive.

Growth of Root Ashwagandha in Botanical

Significant Benefits of Ashwagandha Root

Multiple types of research have validated that Ashwagandha root extract has statistically significant benefits in reducing stress and anxiety, boosting energy, improving immune health, improving cognitive acuity and memory, promoting a balanced sleep cycle, and even improving sexual function in men and women. It has additionally been verified to be powerful for sports activities gamers and athletes via way of means of growing persistence, strength, muscle length, and workout recuperation rate.

Importantly, those researches refer solely to the Ashwagandha root and not the leaf. In fact, in keeping with the Clinical Trials Registry of India, seventy-three out of seventy-four trials (finished on non-branded business preparations) registered on Ashwagandha are on root, and root based formulations only. Buy ashwagandha capsules in India that aid an herbal and well-maintained reaction to anxiety & strain.

Approved by Regulatory Authorities

This scientific evidence is further validated by regulatory authorities around the world, which have given the green light to using the root of the ashwagandha plant. In Canada, ashwagandha root is listed as an active ingredient in the national database of approved natural health products while the European Food Safety Authority (EFSA) is currently studying some 15 pending health claims for ashwagandha root. European Medicines Agency (EMA) has an ongoing case making a monograph for Withania Somnifera​. What’s key here is that the EMA is using only the root in its work to compose a monograph for use as a traditional herbal medicine.

Official pharmacopoeia recommendations around the world, including those of India (API), United States, Britain and the World Health Organization’s monograph for ashwagandha list only the properties of the root.

Awareness Needed

The ongoing COVID-19 pandemic has brought about a current surge in call for herbal and secure merchandise that supports anxiety, sleep, and stress relief along with boosting immunity. 

Figures from e-commerce giant Amazon and Google Search, clearly suggest that many consumers are already clued into the importance of using Ashwagandha. Interestingly, the huge sale of generic Ashwagandha products without the mention of the part of the plant clearly states a lack of clarity amongst customers while marketing companies trying to pocket profits.

The American Botanical Council, which lately posted a bulletin on stopping Ashwagandha adulteration, warned approximately such practices.

“The irrelevant and unethical exercise of growing the number of withanolides in Ashwagandha root powder and extract via way of means of including undisclosed, lower-value dry leaf cloth and/or its extracts has been confirmed,” stated Mark Blumenthal, founder and government director of the American Botanical Council (ABC).

“This form of adulteration will fool only the organizations and laboratories that do not use good enough analytical efforts to properly check their Ashwagandha materials.”

Awareness Needed

Consumers take food supplements like Whey Proteins with Immunity Boosting Vitamins Minerals, Gainers, Amino Acids and functional foods because they are looking for specific health and fitness outcomes. Even if that outcome is a desire for a general improvement in holistic well-being, they will still want to feel an effect. Brands that try to cut costs by using ashwagandha leaf in their products risk, at best, failing to secure consumer loyalty and, at worst, harming their health but could even undermine the ingredient’s reputation as a trustworthy and effective botanical for health. We at OSOAA, strictly follow the approach “We only sell what we can consume ourselves” and we ensure strict quality norms not just for Ashwagandha but for all of our products – Whey Proteins, Multivitamins, Mass Gainers, Anti-Diabetic and Muscle Gainer Products.

OSOAA Ashwagandha Capsules are made in one of the best Pharma Grade Facility with stringent measures and from high quality standardized extracts (Standardized to a minimum of 5% Withanolides) which are tested for purity and nutritional value. The composition is also approved by Ministry of Ayush, India and is 100% Ayurvedic.